WBL: Creating an Online Profile

In a digital age, it is a necessity to have an online presence. Effectively representing myself as a business, the internet is an revenue of income that can’t be dismissed. There are a few important benefits that the internet provides.

Firstly, it provides a way of enticing clientele to approach my business. For example, think of the last time anybody told you about a new band, the first, and probably only way you would research them, would be using the internet in some form. In this example it would probably be using a streaming service such as Spotify, but in a more subject specific capacity the logic is the same. The fact is people like convenient and the internet the pinnacle of convenience.

Secondly, it allows us to market services within a brand. This means we can tailor peoples perceptions of us. Whilst it would be unethical to provide a false representation of ourselves, we can tailor the picture to emphasise the best qualities – a strategy used a million fold in almost every industry. It would also prove detrimental to be untruthful about abilities as the internet can also provide a platform in which you as a product can be reviewed and ridiculed. However, if approached correctly good marketing is the key to monetising any skill.

Thirdly, we can create a portfolio in order to showcase skills and products. It applies a shop front to the business a place for people to access the business with ease. This will define the audience that is attracted.

Finally, the internet allows us to communicate freely and with ease. We can talk to existing clientele at the touch of a button. Having an online presence can also include social media. Social media is a HUGE platform to acquire an audience, to talk to people and to create awareness. Almost every successful business operates in some form of way on social media, so it is clearly a viable means of marketing.

 

Whether or not this is suitable for my needs at the moment is up for debate. I personally do not believe am not in a position from an artistic or professional point of view to advertise myself in this manner, perhaps some refinement first.